• Clare slater desktop

Clare Slater 

Using the knowledge and expertise acquired from working with famous high street brands, Clare set out to create a range of bags for everyday use, designed with “the real woman’s lifestyle in mind”. We asked Clare a few questions about her designs and her experience running a pop-up store at The Crossing. 

What inspired you to start the label?

After working for many years as a marketing consultant in the fashion industry, I was keen to create my own product and build a business around it. I chose handbags because I thought there was a gap in the market between the top of the high street and designer bags. I felt that there were plenty of women out there like me who really appreciate quality and craftsmanship but don’t necessarily want to pay a premium for a top brand name.

What is it about the Clare Slater brand that sets it apart from others?

Clare Slater London offers a range of luxury, stylish handbags and small leather accessories which represent exceptional quality at more affordable prices. The bags are made in a studio in Spain rather than mass-produced in a factory. I also ensured that they are all incredibly light-weight as I found that many quality bags are very heavy before you have even put anything inside them! I have collected motivational quotes for years, so one more thing I offer when you purchase from my collection is a card with an uplifting and inspiring quote inside every item.

Tell us about your favourite bags from the current collection.

It’s hard to choose because I have different favourites for different reasons!

I am very fond of the hair-on-hide Zebra Print Handbag because it is the first bag I designed. It is also available in leopard print and plain black hair-on-hide: 

The Everyday Bag is the bag I use the most – I have it in black and navy, but it is also available in dark brown and stone:

The leather Tissue holder is the most innovative product we do and makes a great gift. It’s available in a choice of beautiful colours:

How did the residency at The Crossing benefit your business?

The best thing about being at the pop-up was meeting customers face-to-face. I have done pop-up shops before, but I was sharing the space with other brands. At West Brompton Crossing, it was great to be able to fill the shop with my own products and for it to be all about my brand.

Favourite thing to do around West Brompton Crossing?

When I was in the pop-up I really enjoyed sampling the delicious salads and sweet treats from The Hoarder and toasted sandwiches from the Pedal Back Café.

What’s next for Clare Slater London?

I have not promoted the brand strongly for the past year or so because of lockdown. I am still supported by loyal customers, but the plan is to try to grow the customer base just as soon as people are out and about and wearing handbags again!

Find out more at www.clareslater.com

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