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One Nine Eight Five 

One of the first pop-up residencies at The Crossing was One Nine Eight Five, a sustainable British homeware brand committed to ethical design, specialising in printed and interior textiles. Recently we caught up with founder Eleanor Nadimi to find out about the brand and how her experience at the pop-up helped grow her business.

What inspired you to start One Nine Eight Five?
I’d always dreamt of having my own business, but it took me a while to work out what that would look like. I believe that in life you should have no regrets; you have to follow your heart and pursue the dream that is most authentic to you. It wasn’t until my first job as a print designer for H&M that I realised what that could look like. Having zero experience in commercial design, I thought this would be a great opportunity to learn and subsequently moved to Sweden where the H&M head office is based. It was such a fantastic and invaluable experience – I learnt so much about myself not only as a designer, but as a person too.

While I was extremely appreciative of the opportunities I was given, the longer I worked in the fast-fashion industry, the more I began to question the ‘throw away’ mind-set and culture that comes with it. So, I decided to move back to London and establish One Nine Eight Five – a homeware brand with core values in considered design, sustainable production and ethical trading. Ultimately, the brand was driven from a passion to close the loop on waste, whilst ensuring that the quality would never be compromised.

What sets you apart from other homeware brands?
Aesthetically there is a point of difference because each piece has been designed in-house. Everything is manufactured in the UK using ethically sourced materials, for example my throws are crafted with either recycled cotton or recycled wool, which have been salvaged from offcuts in garment making factories. The fabrics are broken down into fibres, re-spun into yarn, then woven and hand-finished in British mills using traditional techniques. It’s really lovely to be able to support local craft, whilst bringing the two industries together and help to create a wider circular economy, which I feel is extremely important given how wasteful fashion can be. I also work with one of the last velvet makers in the UK and my Woman collection is dedicated to help raise awareness for UK charity Beat, with 15% of the profits donated to the charity.

Tell us about your current favourite One Nine Eight Five products.
Right now, it’s definitely my throws. They have brought me so much comfort over the past year whilst we’ve all been stuck at home. They are super soft, warm and cosy and I have several dotted throughout the house to keep me comfy wherever I am.

How did the residency at The Crossing benefit your business?
The residency was a brilliant way to get my business in front of people. One of the biggest challenges as a small independent is people discovering you!

How would you spend a free afternoon at West Brompton Crossing?
I wasn’t very familiar with the area before my residency at the pop-up so it was really nice to be able to discover so many other wonderful independent businesses! I particularly enjoyed all of the delicious food choices! Food makes me very happy.

What's next for One Nine Eight Five?
I’m extremely thankful to still be trading after the year we’ve had. 2021 is looking brighter with a collaboration launching in September which I’m really excited about – I love working with other people!

Find out more at onenineeightfive.co.uk