• Reece Curtis - Walwyn
    Reece Curtis - Walwyn

Reece Curtis-Walwyn


Continuing our series of interviews with past residency holders at The Crossing, we sat down with Reece Curtis-Walwyn, designer and owner at womenswear label RCW to find out a bit more about her brand, and her experience running the pop-up store.

What inspired you to start the label?
I wanted to make distinctive pieces using a variety of vibrant, unusual colours across a range of women’s clothing. As an individual looking for colourful jacket throughout the year, I found it impossible. All I could find were navy, greys and blacks. That definitely influenced the style behind RCW.

What is it about the brand that sets it apart from your competitors?
RCW collections have their own distinct shapes and style. RCW empowers women, making them feel elegant and graceful.

What are your favourite pieces in the current collection?
I love the RCW classic jackets with the striking splashes of colour. The quality of the handmade pieces is amazing.

How did the residency at the pop up benefit your business?
The residency has helped the brand in more ways than we could have imagined. We were able to engage with customers new and established, and it allowed us to showcase the collection to fashion platforms and media who were curious about what we do. In turn that generated new contacts for us and led to more exposure.

What is your favourite thing to do around West Brompton Crossing?
I love checking out the new pop-ups and exploring the more unusual places in the neighbourhood.

What's next for RCW?
We’re working on a new ‘swap and shop’ service; a sustainable approach to clothes shopping allowing customers to trade in old pieces for new, quality items.

Find out more at www.r-cw.com


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