• Rosemary Anne London
    Rosemary Anne London


Rosemary Anne London specialises in elegant, couture and made-to-order bridal and evening wear, the label is the creation of designer Rosemary Anne Brown. She explained to us a bit about her process and what she is hoping to gain from her time at the pop-up store.

What inspired you to launch Rosemary Anne London? 

I worked as a fashion designer in New York City and London, and always knew I wanted to start my own business one day. After working in London for another couture company, I felt the pull to create my own brand with my own style.

As an independent what is it that makes your label unique?

People always say my designs are sophisticated and classic with a twist. I focus on the fabric, the fit of a garment and the finer details. I lean towards a polished yet romantic style.

What will people find in your pop-up store that they won’t find anywhere else?

My couture capelets are very special. To me any bridal capelet should be just as important as the gown, which is why I create them as unique stand-alone designs. Any capelet can be reimagined to complement the bride, the gown and the wedding. I offer fully bespoke capelets as well.

What are your current favourite Rosemary Anne London pieces? 

My favourite items for sale are the Belle Veil which is a sweet birdcage veil that is perfect for a simple gown. Minimal but romantic.


I also love The Fairytale Capelet, because it evokes a wintery romantic wedding. The faux fur collar and the black velvet ribbon are luxurious and soft.


How are you hoping the brand will benefit from the pop-up at The Crossing? 

It’s a wonderful opportunity to have greater exposure and meet local residents. I’m looking forward to introducing myself and showcasing my brand. With all the changes over the past year, it will be interesting to learn more about what customers are now looking for.

What does the future hold for your Rosemary Anne London? 

I’m expanding my product range to include more bridal veils and gowns. And I’m looking forward to doing more pop-up shops and events in the future.

Find out more at www.rosemaryannelondon.com/


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